This programme is specially designed for students who are new to the field of marketing and want to learn about the fundamentals of marketing. Also this programme is for those who are working in the marketing department, but intent to widen their knowledge of the marketing concepts as well as apply them. Students will be introduced to the marketing theories and principles that frame a broad range of issues and challenges faced by today's marketer. They will have opportunities to practice making decisions to solve issues by applying these marketing theories and principles on coursework. This programme provides students an option to progress on to the Bachelor of Arts (Hons) in Business and Marketing and on to pursue the master degree in international business awarded by Coventry University, UK.
入学条件
Students to be admitted to the course must be at least 18 years of age and must have a related business diploma from Auston Institute of Management and Technology, or related business diploma from recognised institutions or professional certificate from recognised institutions.
願書について
Students must send the completed application form along with two passport-sized photographs, certified true copies of certificates and transcripts, copy of NRIC or passport.
モジュール
The modules include 221BSS Business Management, 240HRM Managing and Leading People at Work, 262MKT Applied Marketing Management, 266MKT Applied Advertising, 251FIN Financial Services, 208AMG Events Management I.
住所:
63 New Bridge Road
Singapore
059405
Singapore
+65 8128 5804
Auston Institute of Management
住所:
63 New Bridge Road
Singapore
059405
Singapore
学校施設について:
Auston Institute of Management and Technology is equipped with the necessary infrastructure and training facilities to deliver the associated university programs via structured and directed open learning methods. Occupying a total area of about 16,000 square feet, Auston's city campus houses the training and administrative facilities of the Faculty of Business and Communication, and the Faculty of Computing and Technology. The classrooms and lecture theatres are equipped with teaching aid such as whiteboard and flip-chart, over-head projector and screen and audio sound system for classroom presentation. The engineering and computer laboratories are equipped with computers installed with relevant softwares for educational learning, multisim electronics workbench educational packages, digital oscilloscopes, signal generators and multi-meters and digital signal processing starter kits.