Advanced Master in Business Administration Research - Marketing ConcentrationAdvanced Master in Business Administration Research - Marketing Concentration
This concentration is devoted to prepare students to generate new knowledge through rigorous and high-impact research, and to training them to perform research at a high level. The programme provides students with the necessary tools, concepts and theories to conduct research and studies in marketing. The objective of the programme is to have the students become a part of a collegial group in marketing, with interaction and intellectual exchanges with the faculty. The aim of this is to enhance communication skills, and stimulate creative and rigorous thinking, all of which are very useful for research and consulting.
入学条件
Applicants must hold degrees equivalent to a master’s degree in engineering, degrees from business schools, degrees in medicine, pharmacy, veterinary science, law, architecture; or a bachelor's degree with three years of professional experience. Other applicants with unusual backgrounds or quality career paths will also be examined as special cases. Selection is based on an exceptional academic record and/or professional career, high potential and strong motivation to pursue the selected programme. They should have Management Aptitude Test scores (GMAT or TAGE-MAGE) and English Test scores (TOEFL or TOEIC or IELTS).
出願期限
31-Jan-10 15-May-10
願書について
Applicant must submit the completed application form online or paper application. Along with the application form they must submit the following documents: two letters of recommendation; all official transcripts of grades obtained at each of the colleges or universities attended; copies of all degrees or diplomas, or certificate of enrolment for current studies; a copy of national identity card or passport or a birth certificate (translated into French or into English); and two recent identity photographs of good quality. They also submit copies of Management Aptitude Test scores (GMAT or TAGE-MAGE) and English Test scores (TOEFL or TOEIC or IELTS).
モジュール
The modules are Fundamentals of Marketing Research (30 hours), Consumer Behavior (30 hours), Qualitative Research Methods (30 hours), Research Design and Analysis (30 hours), Quantitative Research Methods 1 (30 hours), Quantitative Research Methods 2 (30 hours), Experimental Methods (15 hours), Current issues in Marketing Research 1 (15 hours), Current issues in Marketing Research 2 (15 hours), Research Design and Analysis (30 hours), Industrial Organization and Economics (30 hours), Econometrics (30 hours), Marketing Models 1 (30 hours), Marketing Models 2 (15 hours), Optimization Methods (30 hours), Game Theory and Decision Theory (30 hours), Dynamic Methods in Economics and Management (30 hours), Technology and Innovation Management (30 hours), Forecasting (30 hours), Simulation (30 hours), Advanced Econometrics (27 hours), Fundamentals of Management 1: Classics of the Social Sciences (30 hours), Fundamentals of Management 2: Classics of Administration and Management Theory (30 hours), Fundamentals of Management 3: Contemporary Management Theory (30 hours).
開始日
31-Aug-10
住所:
100 Victoria Street
National Library Building #13-02
Singapore
188064
Singapore
+65 6884 9780
ESSEC Business School
住所:
Avenue Bernard Hirsch B P 50105
95021 Cergy-Pontoise Cedex
France
学校施設について:
ESSEC Business School has been training business leaders since 1907 and its reputation is growing worldwide. Their recent partnership with the University of Mannheim, the top management school in Germany, the launch of the ESSEC Asian Center in Singapore, and their numerous exchange agreements with the best business schools in the world are the result of a deliberate strategy implemented over several decades. The faculty and student body are becoming increasingly international, and the world is more and more their oyster.
開催地の滞在施設は?
Yes
滞在施設について:
Alegessec, the ESSEC Student Housing Association, manages some 886 rooms and studios that are pleasantly furnished and located close to conveniences. The Residence Du Park has 221 rooms, on 4 levels, divided in living units. A living unit is organised with 6 to 11 bedrooms with common room, showers and toilets. Each bedroom is equipped with a washbasin, a bookcase, a cupboard, a desk and a single bed. Each room has facilities provided with internet network, workroom, telephone in each apartment (free calls between ESSEC halls of residence), warden, laundry, parking, TV room, entrance code, sports facilities and drinks machines.