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分野のカテゴリ

(4 コース)

コース内容: This course embraces one of the most established branches of the marketing discipline, as indeed most retailing activity predates the concept of marketing. Retail Management course commences with the student gaining a thorough insight into the retail industry and comprehending the various models of retail marketing. Students will learn to develop and manage the challenging retail environment and enhance its effectiveness by incorporating the tools of marketing and integrated marketing communication.

入学条件: Singapore students should have minimum of 16 years old with three ‘O’ levels or five ‘N’ level credits or an international school high school equivalent. International students must be 16 years old and have completed senior high school equivalent (Malaysia - SPM, Indonesia - SMU, Myanmar - Standard 10, China - Senior High School). They should have GCE ‘O’ level English (minimum C6) and advanced level completion with Raffles Merchandising School, Singapore. A minimum TOEFL score of 550 (paper-based), 213(computer-based) or 79-80 (Internet-based) and IELTS score of 6.0 is required.

願書について: Applicants must pay a non-refundable application fee of S$200 for local students and S$1,500 for international students to Raffles Merchandising School. In addition to these, they must submit a copy of identity card or passport, three passport sized photographs, copies of latest educational transcripts and certificates (original language and English translated) and updated resume (if applicant has working experience for more than one year). All the above documents along with the completed and signed application form should be sent to Raffles Merchandising School, 99 Beach Road, Singapore 189701.

モジュール: The modules are Academic Research and Communication Skills, Accounting for Decision Making, Business Information Systems, Business Statistics, Customer Relation Management, Economics, Human Resource Management, Management and Organisation Behaviour, Managing Retail Channels, Marketing Communications, Retail Marketing and Management, Retail Store Operations, Retail Strategy and Visual Merchandising.